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Focus Groups – Why is Phoenix a Great place for Market Research?

As both the capital of Arizona and its most populous city, Phoenix is the beating heart of the Grand Canyon State. There are more than 1.6 million residents in the city, and the surrounding metropolitan area adds another 3 million residents into the mix. This makes Maricopa County the fourth-largest county in the United States AND the state capital with the highest population. 

Market research firms love Phoenix because of its dense, ethnically diverse population, making it a favorite for focus group research. But data is only as good as its accuracy. It is vital to partner with the right market research firm. Our experts at OHPI know how to source local populations with an eye for accuracy. We populate our focus groups with prospective consumers who fit your parameters designated by your business's product or service while knowing what questions to ask to uncover the most relevant and impactful answers – all backed by data. 

For more information, please read here.