Election years in the United States are fraught with drama, and for good reason: in the democratic process, a single vote can change the course of history. Nowhere is this truer than the state of Arizona, thanks to its reputation as a crucial swing state. Whether it’s for a statewide office, a party primary, or a federal election, Arizona’s voters are hard to pin down.
This is why Arizona election polling is such a crucial campaign tool. As one of the most prominent survey research applications, election polling can reveal much than just who might or might not win an election. Polling can provide valuable information about the ways Arizonans are thinking about the politics surrounding specific issues as well as how they feel about specific candidates.
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